BCBG Max Azria is a fashion brand founded by Tunisian fashion designer Max Azria in 1989. The brand is known for its high-end women's clothing, accessories, and footwear. BCBG stands for "bon chic, bon genre," which translates to "good style, good attitude" in French. The brand is known for its sophisticated and modern designs that cater to women who appreciate chic and effortless style. BCBG Max Azria has become a popular choice for red carpet events and special occasions, with its designs often worn by celebrities and fashion influencers.
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