Fashion dresses

As of my last update, Franklin Mills Group is not a widely recognized brand or retailer specifically known for prom dresses in the USA. However, if you are looking for prom dresses, there are many other retailers and brands you might consider depending on your style preferences, budget, and location. Here are a few popular options for purchasing prom dresses in the USA:

1. **Nordstrom**: Offers a wide range of prom dresses, from affordable picks to more luxury designer gowns.

2. **Macy's**: Another great department store option with a variety of dresses suitable for prom.

3. **David’s Bridal**: Known for bridal gowns but also offers a good selection of prom dresses.

4. **Lulus**: Popular online retailer with a trendy and reasonably priced selection of prom dresses.

5. **ASOS**: Offers a wide variety of dresses with many styles under $100.

6. **Sherri Hill**: A well-known designer brand famous for its beautiful prom and pageant dresses.

7. **Jovani**: Another high-end brand specializing in formal and prom dresses.

When searching for the perfect prom dress, consider the following tips:

- **Start Early**: Give yourself plenty of time to find the right dress without the stress of a looming deadline.
- **Set a Budget**: Know how much you are willing to spend and stick to it.
- **Consider the Theme**: If your prom has a theme, you might want to find a dress that fits it.
- **Fit Matters**: Make sure to try on dresses and get alterations if necessary. Comfort is key for enjoying the night.
- **Accessorize**: Remember that accessories can make or break your outfit.

Always check return policies, especially when ordering online, to ensure you can return the dress if it doesn’t meet your expectations or fit properly.